Atoosa Rubenstein Seventeen Quotations

It doesn't make good business sense to stay the same. Girls today have so many different role models they wouldn't stand for it if they only saw the same thing every time they looked at Seventeen .

All-American' looks very different today than it did twenty years ago, and I felt that that wasn't being reflected. For better or for worse, young girls get their idea of what is beautiful from the pages of magazines. And so when an Indian girl looks in Seventeen and sees a girl from her background smiling back at her, that sends her a message that she is beautiful.

It's important for our readers to see themselves reflected in Seventeen and Chelsea has that fresh faced look that I know our readers will identify with. Of course Chelsea is gorgeous, but it was her vibrant personality that closed the deal because it makes her glow both inside and out. We were looking for a brand ambassador -- her personality and confidence are as important as her look. As America's biggest selling teen magazine - it's our responsibility to send this message to our young readers.