The boomers' kids have gone off to college, and they are looking for somebody to fill the void in the house, ... It's also the young professionals who are putting off having families, and are looking for companionship.
It's a healthy segment, no question about it. These are folks with a little more disposable income and they are looking to make sure their pets are well taken care of.
Baby boomers are turning to pets because it fills the empty house, as kids have gone off to college. Young professionals who aren't starting families right away are still looking for some kind of companionship.