Brad Adgate Network Quotations

Television networks don't deliver the audiences that they did a year ago or five years ago and yet (ad) prices continue to go up.

By broadening their programming (with more entertainment-oriented shows) and still keeping it under the legal drama umbrella that their niche is, they've been able to generate higher ratings. They've certainly raised the profile in the buying community with these types of programs, and to separate the two helps distinguish one from the other, so you have an entertainment network that's still Court TV with legal type of programming.

I think that advertisers and the networks will have several months of data to look at before going into the upfront next year and how they want to handle negotiating.

There are a lot of options out there that advertisers now have besides the 30-second commercial on network television,

It makes a lot of sense since both networks have the same target, they are very competitive, and both have been struggling in getting large ratings.