Brent Neiser Affinity Quotations

Financial awareness is now key at an earlier age because young kids are becoming more aware of consumer issues, and marketers are responding to them. Cell phones for 8-year-olds is a perfect example. Companies are trying to capture market share and brand affinity at an earlier age than ever before. That results in young kids making spending decisions earlier, but they're still not learning how to save for the long term.