I guess my journey with comics began with stuff like Spider-Man and Batman. I started off with mainstream superhero stuff, which I've never abandoned.
I don't think anything connects with an audience as deeply as a long-form serialized drama, and much as I love television, I've always found a good ongoing comics series to be much more immersive.
I remember when I was a kid and I would go to the comic-book store, I would have no idea what was going on in that month's issues. Sometimes I wouldn't even know what comics were coming out until I walked into the store.