Dan Ariely Believe Quotations

Believing you are a bad person leads to a slippery slope.

We need to believe that we're good people, and we'll do just about anything to maintain that perception.

We all want explanations for why we behave as we do and for the ways the world around us functions. Even when our feeble explanations have little to do with reality. We’re storytelling creatures by nature, and we tell ourselves story after story until we come up with an explanation that we like and that sounds reasonable enough to believe. And when the story portrays us in a more glowing and positive light, so much the better.