Dan Garton Quotations

We appreciate and admire the courageous efforts of U.S. military personnel around the world to keep our country safe and strong. And we recognize the great sacrifice that their family members also make. As a result, American Airlines is pleased to extend these special offers to military members and their loved ones.

We're in a tussle down at Love Field and we're going to be aggressive down there. We're not going to sit by and watch somebody steal our customers and ruin our company.

We've said all along that if rules regarding Love Field were changed, we would shift flights from D/FW Airport and vigorously compete for every customer at Love Field.

But it was the 39 percent rise in jet fuel costs in the last month alone that pushed us to make this decision.

History was made tonight as American Airlines gave away more than 20,000 free, round-trip tickets as part of the largest-ever airline ticket giveaway. We believe in rewarding people for their loyalty, and tonight these devoted fans went home with free American Airlines ticket vouchers. Each Mavericks fan here tonight will soon have the opportunity to experience American's extraordinary new service from Love Field, and we look forward to showing them our special brand of appreciation.

Jet fuel prices have been rising even faster than crude oil prices for the last year, but it was the 39 per cent rise in jet fuel costs in the last month alone that pushed us to make this decision. We have made incredible progress in lowering our operational costs for over two years now. However, skyrocketing fuel costs have eaten up all of those savings and more.

It is far less cumbersome to sell it at the gate and you have essentially no waste -- it's in a refrigerator, so anything unsold can be sold on the next flight. All the food put on the plane that isn't sold is waste. We also don't have any problems with running out of the meals passengers want -- we can just pull extra meals from the next gate.

We like selling tickets on the Internet, because, as everyone knows, it's the cheapest channel for ticket distribution. But, it also allows us to have a closer relationship with the customer.

We have made incredible progress in lowering our operational costs for over two years now. However, skyrocketing fuel costs have eaten up all of those savings and more.

This was the first customer-relationship tool in the industry.

We've raised millions of dollars for this worthy cause over the past 21 years through Celebrity Ski. All of us at American Airlines are dedicated to supporting our communities, and that commitment from our employees and partners shows in long-running efforts like this one.

Do they like what we're doing? No. Are they surprised by it? No.

You take one of those routes, it was probably a challenging route to begin with and we just look at the restructuring and the loss of the other flights as the straw that's going to break that camel's back.

This is not desperation. It's just aggressive competition.

It's a big promotion for us. It's worth a lot if we get 20,000 people to fly on those flights.

It's not as if Southwest's situation at Love Field has suddenly changed it's always been one of their smaller stations.