Dave Cole Ford Quotations

It's a typical Catch-22 situation. There is often no middle ground to work on and what Ford is trying to do is find that middle ground.

The fact that St. Paul was not on the list today was very positive. But, being creative, innovative --- Bill Ford has stated very, very clearly that their future is based on innovation. And that innovation applies to everybody in the company, from somebody on the assembly line to somebody in the finance office. And it's an opportunity. Does that mean this plant is going to survive? We just don't know. But I can tell you one thing for sure, doing nothing is not a good option.

He made it clear the attitude at Ford is change or die.

The only people sure of their jobs are Bill Ford and Mark Fields.

It's a good move because Ford can't be a full line manufacturer. They have to focus on investing their money where they'll make money. If they get one million units out of production, they can go forward to regain profitability.