David Pepper Growth Quotations

Moving Alexandra to the franchise growth and performance team was a strategic move for Choice Hotels. By adding Alexandra, with her brand strategy background, to my team, we will be able to further build brand equity through strategic growth and additional focus on property level performance.

Our 2005 salesperson of the year award winners have brought great value to Choice as a result of their efforts. The franchise sales team had another record-breaking year with 639 executed contracts in 2005, continuing our pattern of record growth from 2004 and establishing a standard by which we will measure 2006.