In this fragmented world, with such short attention spans, you've got a couple of episodes to make an impression. And if you don't, you start to lose your audience in a big way.
To be perfectly honest, I've gotten attention from gay men for a long time.
I have straight married friends that other friends think are gay, and I have gay friends who don't throw that vibe at all. I know there's a full range out there, but I feel that gay men who aren't flamboyant are underrepresented on-screen.
Hockey on roller skates is like MMA in a bounce house: the elements are there, but the medium makes the whole thing ridiculous.
I love being around cool, fun guys, so I've always enjoyed talking to gay men. Maybe it's because I'm an inherent flirt, but it just feels very natural.