Diane Morais Customers Quotations

Our Hispanic customers told us that they wanted lower transfer fees, money to be paid in cash over the counter in Mexico, and a broader distribution network convenient to their family and friends.

Customers like it because it's so simple for them. It doesn't require customers to dramatically change their behavior.

The response to Keep the Change has been tremendous. Customers like the program because it's a simple, convenient way to save. It's heartening to see so many people interested in savings -- and at Bank of America we make it easy.

Our customers have told us they're not saving the way they wish they were. We designed a very simple way to do it with what they do every day.

Think of it as an electronic piggy bank. Everyday errands and chores now deliver added value for our customers and the response in the last few months has been tremendous.