People don't want to change. It's hard for people to change and it's hard for businesses to change. If I was running an oil company, I would be resistant to change too.
By 1990 I went back to no gasoline; I was just riding around on my bike, taking the bus. I had a tiny little electric car that didn't go very far or very fast. People thought I'd lost my mind. Even my own family thought I'd lost my mind.
People are overwhelmed looking up at the Mount Everest of environmental challenges that we face. But you put one foot in front of the other and you recognize that not everyone is Sir Edmund Hillary.
I think people love nature after they experience it. I know I experienced it as a young man - I took a lot of hikes, I was involved in scouting.
People don't want to give up their SUVs. They don't want to turn the thermostat down in the winter and up in the summer.