There's the idea that people should be able to control how the information that they're giving to websites is used and monetized in a more clear and powerful way. That's something that probably will need government action.
We really need the Internet to be that thing that we all dreamed of it being. We need it to connect us all together. We need it to introduce us to new ideas and new people and different perspectives. And it's not going to do that if it leaves us all isolated in a Web of one.