Eric Ries Vision Quotations

The goal of a startup is to figure out the right thing to build-the thing customers want and will pay for-as quickly as possible. In other words, the Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight, a huge vision, and great ambition, all at the same time.

The goal of every startup experiment is to discover how to build a sustainable business around that vision.

Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.

All innovation begins with vision. It’s what happens next that is critical.

A pivot is a change in strategy without a change in vision.