I really like hamburgers and French fries, and I don't consider myself some kind of gourmand.
I'd like to think that, in the United States, you can criticize a company that makes hamburgers without having to worry about what might happen to you.
The executives who run the fast food industry are not bad men. They are businessmen. They will sell free-range, organic, grass-fed hamburgers if you demand it. They will sell whatever sells at a profit.