If it's got good data in a large index, then you can say it's a viable business and know your customers will go to that search engine.
There is phenomenal momentum behind search engine advertising. The number of advertisers using search to market products continues to grow, as does the overall efficiency of the market-- search engines are getting even better at making money off search engine results pages.
There is phenomenal momentum behind search engine advertising,
We'll have to see if all the search players decide to buy companies with cute little names.
For many marketers, a vertical search engine makes a lot of sense.