Predation is part of the everyday life of capitalism, in sectors as mainstream as pharmaceuticals, software and oil - where people's money, their data, their time and their attention are routinely taken in fundamentally asymmetrical exchanges.
The end of life is likely to be an important focus for innovation. Most people die in hospitals, tied up with tubes and with their bodies pumped full of drugs. Yet most would rather die at home and with more control over the timing and manner of their death.