Ginni Rometty Holistic Quotations

For most companies, isolated business process reengineering is no longer enough. They now realize the importance of tying together data across disparate business processes--because this provides a holistic view of enterprise operations and enables the company to innovate at a business model level, whether it's linking price to demand and supply variables in real-time or understanding risk as it is being incurred to drive customized insurance policies.