We felt that we'd brought this production to the top of its curve. And when you're at the top of the curve, there's a danger that you'll start sliding down. We didn't want to that to happen, so we're taking a year off to create a new Pageant.
We started one year ago, and have had four drives since then. At the first drive we had 33 donations, and at the last one in July we had 99. It's amazing. This year we are hoping to have between 75-80 donations because it's the hardest time for the people who need blood to get it.