Guilherme Leal Business Quotations

We are working with the communities in building institutional relationships with local governments and businesses to create ways to get value from the Amazonian area in order to keep the forest as the forest. This makes sense for us from the perspective of climate change and of poverty.

Make no mistake: business forces, if used long-sightedly, are the tools for leveraging new consumer behaviors, new and smarter ways of production, and for accelerating the transition to a sustainable world.

I pretty much believe, as everyone in the B Team does, that business must succeed beyond the bottom line. More important than profits is how you get to them. Measuring financial earnings and losses only is definitely not enough and has led us astray from creating a better world for all.