J. Horton Tourism Quotations

Places where folks can run for the weekend, I think we're benefiting from that. We like to travel. If we can't afford to go the long distances, we'll find something a little closer. I think the future for tourism is still bright.

We haven't been getting the results in leads as we have in the past. What we've had has been a shotgun approach. The bottom line is (branding) will make us more marketable. The last five years the face of tourism has changed, and we've got to get out there and do a better job.

Everybody's trying to get folks to come to their town, and you've got to get them to look at you first. This may get them to look when you're basically competing with the entire world for that tourism dollar.