J. J. Johnson Expects Quotations

It is generally known, that he who expects much will be often disappointed; yet disappointment seldom cures us of expectation, or has any effect other than that of producing a moral sentence or peevish exclamation

It's really become a game of chicken, ... But to mix my metaphors, the consumer has also become trained like Pavlov's dog. He expects the pre-Christmas sales and deeper price cuts through the holidays.