Jeffrey Edelman Step Quotations

While management will likely continue to guide conservatively, we expect 2006 outlook will be at least in-line with (analysts' consensus estimate of) $4.18. JC Penney's stepped up branding campaign, which kicks off March 2 and includes a temporary NY store, should drive some sales and more importantly position them for market share gains as industry rationalization frees up share.

This is just one step in many. I think they look to be dominant in virtually everything they do.