Jeffrey Grau Boomers Quotations

While the number of new Internet users in the US and the total number of online buyers are both growing at single digit rates, online sales are experiencing double-digit increases. Credit goes to baby boomers who are increasing their online spending and a cadre of digitally literate young adults who are replacing older Internet shoppers in the e-commerce marketplace. These demographic forces coupled with the spread of broadband access are changing the way people shop online and how Web merchants market to them.