Jim Hossack People Quotations
Jim Hossack Quotes about:
People Quotes from:
-
Approved Quotes
The new Beetle never would have gotten approved for production if it hadn't gotten rave reviews at the (Detroit) show from the public and the press, which stopped in its tracks when they saw it. That message quickly got back to Volkswagen that people thought it was cool and wanted VW to build it.
-
Advertising Quotes
Television advertising is very expensive, and with hundreds more television channels there is concern about a message actually getting across. Most car companies have agreed to put less money into television and are looking at alternatives, whether that's vehicle placement in movies, or events where people get to drive vehicles, motor sports. There are hundreds of different opportunities and everyone is trying to find a more productive mix than the one they currently have.