Joe Quesada Meet Quotations

There has been a general consensus among us in editorial ... (that) we feel that after 40 years of publishing our heroes have become way to chummy with each other. In earlier times, there was a certain element of danger and mistrust within the Marvel Universe, both from the human populace and its heroes. Heroes would meet and not instantly know or even like each other. Spider-Man used to get shot at, he was considered creepy, dangerous and - as J. Jonah Jameson was fond of saying - 'a masked menace!' 'Civil War' puts us back in that place. Where it leaves us? Well, you'll have to read to find out.