John Casesa Year Quotations

Car buying is influenced by consumer confidence. And confidence varies month to month but on a trend basis, it is down a lot in the last year, year-and-a-half. And my own view, unless it bounces back and unless history is wrong, we're going to really struggle to get these buyers in next year because they're just not as confident about the future to make a big ticket purchase as they were six months or a year ago.

The only bright spot left this year could be December, which is typically driven by year-end sales campaigns.

Last year was a terrifically strong month, so it was a difficult comparison. Secondly, a lot of the pent up demand, created by the recession, has been satisfied at this point in the economy's expansion.

For the next year, year and a half I expect Ford to lose market share. It doesn't have many levers to pull. Its product pipeline is relatively dry and GM is being very aggressive.