When I realized that you can't necessarily be cast in a really great part living in Austin, even when Hollywood comes to town, I got a demo reel together and headed out west.
My education was constantly interrupted. I moved around a great deal, had no real sense of home, except for the New England landscape.
The changes are big and bold, and so the 'Change' launch campaign is big and bold. But that's the idea -- great tempting food that is surprisingly from McDonald's.