Jonathan Ive Ideas Quotations

The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.

At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.

There are 9 rejected ideas for every idea that works.

The best ideas start as conversations.

The nature of having ideas and creativity is incredibly inspiring.

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

There's no learning without trying lots of ideas and failing lots of times.