We could talk, act, and dress funny. We were excused for socially inappropriate behavior: 'Oh, he's a programmer'. It was all because we knew this technology stuff that other people found completely mystifying.
People are looking for software development that actually does something useful... People are looking for partners who deliver when promised, and at a reasonable and transparent price. I believe that the days of being able to value price software are numbered.
I tell people to start implementing when they are pretty sure there aren't more important stories out there. An iteration's worth of data is worth months of speculation.
I've known people who have not mastered their tools who are good programmers, but not a tool master who remained a mediocre programmer.