In an added noble gesture, players from both teams have decided to donate their match fees for Day One (first match) to this worthy cause.
The global media rights tender is intended to streamline the process of match telecasting wherever the Indian team is playing. With the number and quality of matches growing, this streamlining becomes increasingly important.
It is a landmark deal for BCCI and through this the fans of the Indian team around the world can get original apparels manufactured and distributed through the global network of Nike.
With this, BCCI has become the world's most valued brand in team sponsorship.