Big data will never give you big ideas... Big data doesn't facilitate big leaps of the imagination. It will never conjure up a PC revolution or any kind of paradigm shift. And while it might tell you what to aim for, it can't tell you how to get there
Companies don't have ideas. Only people do.
Most people have their best ideas when they take their minds away from problems they're trying to solve.
Companies don't have ideas. Only people do. And what motivates people are the bonds of loyalty and trust they develop around each other.
For good ideas and true innovation, you need human interaction, conflict, argument, debate.