Mark DiCamillo Looks Quotations

I think it's a two-step process and it looks like he's successfully getting people over in terms of step one to the undecided column. But there's a segment of voters who are withholding judgment. They know who Schwarzenegger is, but they are not sure.

There are large-scale differences between voters here (on the coast) and voters inland. Within California's borders, there's a red-state region that looks a lot like the Midwest.