Miuccia Prada Ideas Quotations

I always loved aesthetics. Not particularly fashion, but an idea of beauty.

I hate the idea that you shouldn't wear something just because you're a certain age.

I am always researching new ideas on beauty and femininity and the way it is perceived in contemporary culture.

My idea is always to avoid nostalgia.

Designing for me is a very complex process. There are many ideas that I want to express in one object, very often contradictory. The creative process in Miu Miu is completely different from that of Prada. Miu Miu is not as complicated and thought out as Prada. Rather than being young, Miu Miu is immediate Prada is very sophisticated and considered; Miu Miu is much more naive. The solution, when I am working on Miu Miu, has to come immediately, instinctively, spontaneously with whatever is available at the moment. If I think three times, I stop.

If I have done anything, it is to make ugly appealing. In fact, most of my work is concerned with destroying—or at least deconstructing—conventional ideas of beauty, of the generic appeal of the beautiful, glamorous, bourgeois woman. Fashion fosters clichés of beauty, but I want to tear them apart.

Ugly is attractive, ugly is exciting. Maybe because it is newer. The investigation of ugliness is, to me, more interesting than the bourgeois idea of beauty. And why? Because ugly is human.