The task of growing is finding these people. A lot of companies are (turning away) from the notion that basic research can be a good investment. Some of the best and brightest are being turned out by their companies,
The world has shown that if you provide capital and expertise to an area that is starved for capital and expertise, really good things will happen.
One of the greatest things that Apple and Jobs were very good at doing was daring to do the very different thing. It's what I did with my cookbook, frankly.