NBC's ratings are so much better than what they were getting with their primetime, so it's a net benefit to them. I think they will hit their ad guarantees.
NBC's ratings are so much better than what they were getting with their prime time, so it's a net benefit to them. I think they will hit their ad guarantees.
Golf ratings are up with or without Tiger. Nobody's going to argue the point that he impacts ratings. At the same time, golf is a highly profitable, highly successful sport. This isn't a doomsday scenario for golf.
I think historically, work stoppages do have a short-term impact on television ratings. We've experienced that with all of the sports, even the NFL. In the long term, the ratings eventually return to what we might characterize as normal levels.
This year's ratings could be as good, or better, than last season.