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This study confirms that VOD complements the traditional TV-viewing experience. In addition to watching programming not available on traditional TV, customers are using VOD to learn about shows they may not have seen before or catch up on past episodes of series they've missed.

This study confirms that video on demand complements the traditional TV viewing experience. In addition to watching programming not available on traditional TV, customers are using VOD to learn about shows they may not have seen before or to catch up on past episodes of series they've missed.