Peter Price Television Quotations

My crusade since I came here four years ago was to better understand where television is going and what television means to the next generation. Trace it back to its origins. Television wasn't a box in a living room; it was technology to project an image from a distance.

We all know in the television business it's getting fragmented and harder to be heard among the voices out there.

During the past several years, the television business is being transformed by technology as digital media and broadband distribution make possible the reception of moving images other than (in) the wired box in your living room. Video games allow people to talk to one another. It's an extension of old-fashioned storytelling.

Television is transforming into moving images anytime, anywhere.

Consumers have the capability of seeing television anywhere, anytime. And as the technology continues to develop, it will be content - news, sports and entertainment programming - that drives consumer demand.

The new generation of television viewers grew up with an expectation of video on handheld devices. The technology has triggered a massive commitment to creativity in a very short period of time. This is not illusory or a passing fad. This is the real deal.