Philip Treacy Ultimate Quotations

The classic hat image was during the Forties and Fifties, and Elizabeth Taylor was the epitome of that; she was the ultimate celebrity of excess and glamour, and she worked major sun hats.

Hats are for life's ultimate moments. They're worn at races, at weddings. Occasions many of us, who aren't royals and celebrities, only attend once or twice in a lifetime.

Women come into our shop for that ultimate moment in their life. They're buying a dream. They're buying a moment for themselves. That's what I sell - moments.