Al Giombetti
Al Giombetti
attainable both consumers environmental fuel impacts improve limit market money oil provided pump save social strong
There is a strong market for hybrids, provided they are attainable and affordable. More and more consumers want to improve their fuel economy, both to save money at the pump and to limit the social and environmental impacts of oil consumption.
across advantage both capitalize consumers customer distinct escape expertise ford hybrid innovation intend leadership mariner market motor offering percentage position technology terms total ultimately
The Escape Hybrid and Mariner Hybrid have established a hybrid leadership position for the company, in terms of both technological expertise and customer awareness. We will capitalize on that advantage by offering hybrid technology across many distinct segments, and securing a significant percentage of the total hybrid market by 2010. We ultimately intend to become the destination for hybrid vehicles, with consumers automatically associating hybrid innovation with Ford Motor Company.