Bill Strathmann
Bill Strathmann
clearly creates feeling impulse lives stand strong
People's lives are clearly at stake, and it creates a strong impulse to give. Americans want to help, not stand by feeling helpless.
days expect last process year
We expect to process in the last two days of the year as much as we typically process in a month.
compared december last million period
We've already done $3.9 million from December 1 to 27, compared to $2.2 million in the same period last year.
applaud charities checks clicks cost despite disaster double easier effective encourage ensuring fact few gave giving helping last mouse online outpouring people rather relief remarkable resources scale seeing trend true
More and more people are doing their giving with a few clicks of a mouse rather than writing and mailing checks because it's faster, easier and more cost effective for the charities they support. That's especially true in December, when people make most of their donations. This December, we're seeing the online giving trend on a remarkable scale with double last year's contributions, despite the fact that people already gave so much online for disaster relief this year. We applaud Yahoo! for helping to encourage this outpouring of online giving and ensuring more resources get to many charities that need our help more than ever.
marketing requires savvy
It really requires a savvy marketing approach, which is stereotypically something that non-profits have not done well.