Faith Popcorn
Faith Popcorn
Faith Popcorn is a futurist, author, and founder and CEO of marketing consulting firm BrainReserve. She has written three best selling books:The Popcorn Report, Clicking, and EVEolution...
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Two trends will cycle high in our culture: cocooning, our desire to shelter ourselves from the harsh realities of our world, and fantasy adventure, our hunger for the new and unconventional.
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People are getting nervous about pharmaceuticals. If it's food, people trust it more. And people are also so happy to hear that something they love to eat is also good for them.
base experts talent
We do a lot of brainstorming with our talent base of 6,500 experts globally,
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We won't have to learn French, we'll know French. It'll extend our health and monitor our pulse and blood pressure. I think we're going to see that shift in the next 30 years.
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Eighty percent of the consumer dollar is controlled by women, and women earn $4.4 trillion a year,
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It's a teeny, tiny brain chip that's inserted at will ... (that) will give you language (skills or other) knowledge,
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It's just like you don't want to believe you have to talk to your wife in a different way. She's supposed to understand you, ... Listen to the language of the female and talk to her in her language. Give her what she thinks is important, not what you think is important. Who wouldn't like that?
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Just before consumers stop doing something, they do it with a vengeance.
home reality popcorn
Cocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world.
dream land names
This is a dream as old as America itself: give me a piece of land to call my own, a little town where everyone knows my name.
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We are hungry for things that have touched human hands.
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You can trust a crystal ball about as far as you can throw it.
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Cocooning is about insulation and avoidance, peace and protection, coziness and control - a sort of hyper-nesting.
culture popcorn sometimes
The cliches of a culture sometimes tell the deepest truths.