Frank Haas
Frank Haas
assess blow campaign decision depend impacts marketing message might run scale simply situation tends
We are continually assessing what the impacts are, and the decision to run a campaign or not and/or the scale of that campaign will depend on that assessment. If the story tends to blow over quickly, we may simply have the same marketing message that we already have on the books. If there's an impact on the business, we might assess that situation differently.
victim
Basically, we've become a victim of our own success.
expect healthier increase moderate spending visitor
We expect to see a moderate increase in arrivals and healthier increase in visitor spending in 2006.
active best increase looking million percentage running spending visitors ways
We are already running at 7.4 million visitors so we aren't looking to increase arrivals. We need to increase spending and one of the best ways to do that is to increase the percentage of active visitors that come to this state.
number reasons
There's probably a number of reasons for it.
consuming expensive markets size time twice
These markets used to be twice the size that they are now. Right now, for some of these markets, it's very difficult, very time consuming and very expensive to come over.
anytime campaign hawaii negative news seems sunny sunshine talk
The sunny Hawaii campaign can be launched anytime but it seems unseemly to talk about sunshine when negative news is out there.
challenged conditions definitely dire experience health maintain quality sector speaks work
While we need to work to maintain the health of that sector of the business, it's not in dire straits. It's definitely challenged by the conditions it's facing, but it's had two years of increase, which speaks to the quality of the experience and demand.
activity begin higher islands lower neighbor seats seeing tours
Because of higher prices, things like one-day tours to the neighbor islands have declined. Hopefully, if we begin seeing more seats and lower fares, some of that activity will come back.