Heather Dougherty
Heather Dougherty
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Online retailers continue to re-create the offline world on the Internet. People come out to the stores the day after Christmas looking for bargains. Now a natural part of shopping is to first poke around online. Some shoppers might see bargains online and decide they don't have to fight the crowds in the malls.
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In recent years, consumers shop online later and later in the holiday season making the week prior to the holidays the peak in online holiday shopping, with over half of shoppers completing all of their purchases. With guaranteed delivery by December 24th and additional discounts and incentives, online retailers continue to court shoppers until late in the season, looking to capture sales before shoppers turn to stores on Friday and Saturday for last minute purchases.
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In recent years, consumers shop online later and later in the holiday season, making the week prior to the holidays the peak in online holiday shopping, with over half of shoppers completing all of their purchases. With guaranteed delivery by Dec. 24 and additional discounts and incentives, online retailers continue to court shoppers until late in the season.
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The 2005 holiday season was a gadget year for consumers of all ages, and consumers continued to show their love for free shipping.
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While many shoppers headed out to the stores over the weekend, the majority first turned to the Internet to check prices and product availability.
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We remain enthusiastic about the start of this holiday season, as several categories saw substantial revenue increases. The growth in 2004 holiday revenue suggests that consumers are shifting more dollars to the Internet this season.
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Online sales are poised to well outperform the growth in retail overall as more shoppers turn to the Web for convenience and values.
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Online retailers are extending shipping deadlines later each year, which provides ample time to comparison shop for the best deal. Price remains one of the biggest motivators online and is reflected in large spikes in audience traffic.
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Now that the 2005 holiday shopping season is underway, traffic to retail sites will climb as shoppers head back to work on Monday ready to make headway on their holiday shopping lists, ... Cyber Monday will bring additional growth in traffic for online retailers by luring shoppers to their sites through sales promotions and free shipping incentives.
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Luxury retailers spend a lot of money advertising in the off-line world, in print, because they are comfortable with that, they have more control over that situation. Those brands want to keep up a specific image, so they've been cautious about advertising online.
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Luxury is coming of age. The luxury retailers have been successful in selling online, where before it was thought to be more of an in-store experience.
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People are becoming comfortable buying things like appliances online now.
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Penney's is definitely at the forefront of adopting all this new type of technology.
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Using the talk show format to promote products is far more contextually relevant for Amazon. It definitely makes sense. Certainly the popularity of that (format) offline, bringing that online could bode well.