Marshall McLuhan
Marshall McLuhan
Herbert Marshall McLuhan, CCwas a Canadian professor, philosopher, and public intellectual. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. He was educated at the University of Manitoba and Cambridge University and began his teaching career as a Professor of English at several universities in the U.S. and Canada, before moving to the University of Toronto where he would remain for the...
NationalityCanadian
ProfessionNovelist
Date of Birth21 July 1911
CityEdmonton, Canada
CountryCanada
When information overload occurs, pattern recognition is how to determine truth.
All meaning alters with acceleration, because all patterns of personal and political interdependence change with any acceleration of information.
One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
Faced with information overload, we have no alternative but pattern-recognition.
The electric light is pure information. It is a medium without a message
Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
When information rubs against information the results are startling and effective. The perrenial quest for involvement, fill-in, takes many forms.
As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.