Matt Cutts Quotations

We bring in extra security just in case.

That's a violation of our Webmaster quality guidelines, specifically the principle of 'Don't deceive your users or present different content to search engines than you display to users'.

Most of the changes are under the hood, and this infrastructure prepares the framework for future improvements throughout the year.

We'll probably also need some assurances that such pages won't reappear on the sites before the domains can be re-included.

Take this as a rule of thumb. There are smart folks doing this transition, and they're deciding how to do it in the best way.

Guest blogging is probably the sort of thing that you should be thinking about doing in moderation.

When you've got 5 minutes to fill, Twitter is a great way to fill 35 minutes.

In principle, there’s nothing wrong with the concept of an infographic. What concerns me is the types of things that people are doing with them. They get far off topic, or the fact checking is really poor. The infographic may be neat, but if the information it’s based on is simply wrong, then it’s misleading people.

If you have an outstanding product, world class content, or something else that sets you apart, then you can step back and start thinking about how to promote it.

Google (and pretty much every other major search engine) uses hyperlinks to help determine reputation. Links are usually editorial votes given by choice, and link-based analysis has greatly improved the quality of web search.

Thirty days is just about the right amount of time to add a new habit or subtract a habit - like watching the news - from your life.

I'm a bit of a connoisseur of Google criticism.

Everybody thinks their website is above average.

Mobile is important, and coming faster than most people in this room realize.

Make your links from blog comments genuine.

We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites. As always, we’ll keep our ears open for feedback on ways to iterate and improve our ranking algorithms toward that goal.

Think about what a user is going to type.

SEO is not synonymous to JUNK E-MAIL.

The objective is not to "make your links appear natural"; the objective is that your links are natural.

The next 30 days are going to pass whether you like it or not, so why not think about something you have always wanted to try and give it a shot for the next 30 days?