Mike Benson
Mike Benson
additional built content cool create creating discovered fans invested marketing share site tool tv
When we built the site for Oceanic Airlines, we wanted to do something that was different from all the other TV show sites. What we discovered was that by creating additional content for this show, we could create a marketing tool that would have fans more invested in the program, and if it was cool they'd share with their friends.
breaks marketing trying
The show breaks so many rules, and we're really trying to do the same with our marketing and be organic.
content developing hype marketing prove rather sell setting shows
I actually look at marketing more like developing content for the show. We're really setting out in our marketing to prove what these shows are. And while we can hype and sell, I'd rather tell a story than sell a story.