The age of the kids is the big difference. These kids are 19 and 20 years old that are post-grads. They are very athletic and have more skill.
Not too many people know that STK does about $1 billion in IT services each year. Sun may likely get to ride their coattails.
It might be possible to make a business case by taking care of something like backup and SOX compliance. Companies that focus on a niche can do very well with online storage services.
Everyone wants bigger storage but not more complex storage. The problem is that it appears to be very hard to have one without the other.
As more of them become certified, it's going to be even easier to do device discovery.