It might be possible to make a business case by taking care of something like backup and SOX compliance. Companies that focus on a niche can do very well with online storage services.
The age of the kids is the big difference. These kids are 19 and 20 years old that are post-grads. They are very athletic and have more skill.
Everyone wants bigger storage but not more complex storage. The problem is that it appears to be very hard to have one without the other.