Nitin Gupta
![Nitin Gupta](/assets/img/authors/unknown.jpg)
Nitin Gupta
device elements entertainment means offers portable type
We're going to see some type of portable device that offers some PDA elements but is very consumer-focused, and that means more entertainment functionality.
apple capacity compelling fruit itunes library memory might offers popular price screen user
Dell is going after Apple's low-hanging fruit with a price and memory capacity that are about the same as the Shuffle. It might be a more compelling device, with the screen and FM tuner, but Apple has its popular iTunes library and offers a better user experience.
intriguing
I think it's the most intriguing part of the deal.
apple difficult displace offered
It has been difficult for competitors to displace Apple because they haven't offered anything different.
boundary cell cleared cross huge integrate last mainstream major nice phones radio satellite size step technology toward
If they can cross the boundary into the cell phone, satellite radio will have cleared the last major hurdle. MP3s are nice but the penetration of cell phones is phenomenal, and if they can get the technology down to the size where they can integrate it into a cell phone, it will be a huge step toward the mainstream for satellite radio.
choose device fills help listen people
We want people to kind of help us choose what to listen to. This device kind of fills that role.
dvd heard player race rhetoric
We've heard it all before. We've heard so much rhetoric that this race is now anticlimactic. At this point, just show me the DVD player already.
apple content driving leading media type
This type of content is now driving sales, and Apple is leading the way in media consumption.
consumer content creating deliver delivery expand help innovative key market media operating owners pc platform premium provide secure system turn via
Vista will provide content owners with a more secure platform to deliver their premium content. However, it will take more than an operating system to turn the PC into a media hub. Creating innovative consumer experiences around premium content will help expand the market for content delivery via the PC. Vista is not the key component.
hard ideas
Transformational ideas like the Walkman are hard to come by these days.
ability appeal apple audio biggest brings build companies compelling consumer content deals demand digital disney doubtful experiment inevitable innovative needs portion promising video willing
Video was inevitable in digital audio players; to actually build the consumer demand portion of that, there really needs to be compelling content. What's promising is that you have one of the biggest content companies in the world willing to experiment with this. But I'm doubtful it will appeal (right now). What will be more compelling is $10 for a whole season. But with Apple and Disney talking, it brings the ability for innovative distribution deals to come to light.
added base chance content easier larger necessary relationship sign subscriber
This will give a larger subscriber base a chance to try XM content without going through the hassle of getting the necessary equipment. If they find the programming valuable, it would be a lot easier to sign them up. The added distribution that XM will get from this relationship will be very beneficial.
consider mac run switching users
There are a lot of users who, in the past, wouldn't consider switching to a Mac because they need applications that don't run on a Mac.
customer integrated marketing package promising requiring
There are promising alternatives. But there need to be integrated marketing efforts, (instead of) requiring the customer to put the package together.